SEO optimization is a marketing discipline focused on increasing the visibility of a website in search engines, such as Google, Yandex and Bing. SEO includes both the technical and the creative elements needed to improve website rankings, customer traffic, and visibility in search engines. There are many aspects to SEO enhancement and site optimization. Some of them include:
- Site loading speed
- Heading separation
- Image optimization, title and markup
- Site code structure and minimization
- Keywords and word cloud
- Using Google, Yandex and Bing provided tools